Wealthfront News RSS feed for this section

Stay updated on Wealthfront news, from notable interviews to product releases.



Introducing Ashley Fieglein Johnson, Chief Financial Officer

As I often remind our team, Wealthfront has a once-in-a-generation opportunity to build an industry-defining company. And building an exceptional company begins with building an exceptional leadership team. At Wealthfront, we’re proud of our ability to bring together financial luminaries like Burt Malkiel and Charley Ellis with a software team led by executives from Apple, Facebook, Google and LinkedIn. Our management team includes six professionals who helped build billion dollar revenue companies that forever changed their industries. Today, we’re thrilled to announce yet another phenomenal executive, Ashley Fieglein Johnson, has joined our management team as Chief Financial Officer. Incredible Breadth of Experience Ashley comes to us from ServiceSource, where she played a critical role raising over $150 million as a […]

Why Did Wealthfront Hire A World-Class Research Team?

Readers of our blog know we are big advocates of passive investing. We believe that buying a broadly diversified portfolio and running it at extraordinarily low costs is the foundation of any sound investment strategy. Given how simple our approach is, you might ask why we employ a research team of six PhDs led by Burt Malkiel, the man who inspired the creation of the index fund. What, exactly, do they do all day? Well, for more than forty years, Burt has said that since you can’t beat the market you should focus your investment efforts on the three things that actually can make a difference to your investment returns: diversifying your portfolio, minimizing cost and minimizing taxes. Not surprisingly, […]

The Fight for a Fiduciary Standard

Wealthfront was founded on a simple vision: that every investor, large and small, deserves sophisticated financial advice. And contrary to a large majority of the industry, we always put our clients first. A teacher making $50,000 a year deserves the same high-quality investment service as an institution managing $500 million. It’s why I signed up as a Wealthfront client when it launched, why I joined the company two years ago, and what inspires me and my colleagues to come to work each day. If you come visit our offices in Palo Alto, you’ll see a giant chalk wall in the back of the office reminding us of this. All the ideas center around one thing: doing the best possible thing […]

Software Based Companies Should Be Judged On Their Rate Of Innovation

Software is eating the world and it’s pretty clear why. Unlike their people-intensive predecessors, software-based businesses have the ability to improve their offerings at a rapid rate. But software is not a commodity, and not all companies are able to innovate at the same rate. Understanding that matters, because committing to a software-based vendor that is not the innovator in its space will likely lead a customer to incur significant costs in the form of lost opportunity – and that opportunity cost is usually quite tangible. Not All Automated Investment Services Innovate At The Same Rate Allow me to illustrate this with automated investment services. To the uninformed observer, all the players appear to offer the same service – a […]

Introducing Kate Aronowitz, VP of Design

At Wealthfront, we are constantly pushing the boundaries of the traditional industry to deliver on our mission – everyone deserves sophisticated financial advice. We quickly learned that in order to keep delivering on this belief, we needed more than an audacious mission — we need to build an exceptional company. To achieve that goal, we need to attract world-class talent in three major areas: investment research, software development and management. I’m proud of the progress we’ve made thus far. We’ve been fortunate to attract financial luminaries like Burt Malkiel and Charley Ellis to our investment team. Our software team includes some of the best from companies like Apple, Facebook, Google and LinkedIn. Our management team includes six professionals who helped […]

Tax-Loss Harvesting for Everyone

In October 2012, Wealthfront became the first automated investment service to offer daily tax-loss harvesting to its clients. Tax-loss harvesting is one of the most important ways to both lower the taxes you’re likely to incur from your investments and also dampen the effect of a down market. Like most of our innovations, tax-loss harvesting was previously only available to the ultra-wealthy. Wealthfront automated the strategy through advanced software, improved it, and brought it directly to the individual investor. Since that launch, we’ve worked tirelessly to make our tax-loss harvesting even better. Wealthfront daily tax-loss harvesting now features enhancements like intelligent recovery, optimized harvesting triggers, predictive deposits and tax-sensitive withdrawals. In fact, our research shows that our third generation daily […]

Introducing the Next Level of Direct Indexing: The Wealthfront 100

In December 2014, Wealthfront announced the next generation of index investing, our new Tax-Optimized Direct Indexing platform. A replacement for the US stock portion of a Wealthfront portfolio, Direct Indexing allows Wealthfront clients to participate in the US stock market not just by owning an ETF, but through direct ownership of many of the underlying US stocks. The result is a portfolio of individual US stocks and one or two complementary ETFs that’s optimized to track the overall performance of the broad US market but is also capable of harnessing the countless opportunities of tax-loss harvesting enabled by the movement of individual stocks. Many of our clients have already taken advantage of the power of Direct Indexing. In fact, since its launch in […]

Two Billion Reasons to Believe

“A revolution is coming — a revolution which will be peaceful if we are wise enough; compassionate if we care enough; successful if we are fortunate enough — But a revolution which is coming whether we will it or not. We can affect its character; we cannot alter its inevitability.”                                                                                                            — Robert Kennedy, May 6, 1966 Like many who join Wealthfront, it all started for me with […]

Happy Holidays from Wealthfront

At Wealthfront, we believe our clients are our one true north. And while we work to make our service better every day, it feels only right this time of year to take a moment to just say thank you. 2014 has been a momentous year for Wealthfront, and we know our success stems directly from the trust and support our clients place in us. When we launched Wealthfront just three years ago in December 2011, no one would have guessed how quickly our service would grow. After starting the year at an unprecedented $500M in client assets, we were humbled to have our thought leadership recognized by the industry when we were named ETF Strategist of the Year. In March […]