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Introducing the Wealthfront 529 College Savings Plan

On December 31, 2015, my wife Katharine and I welcomed our first child Beatrix into the world. As anyone who has had the privilege of becoming a parent knows, we found ourselves overwhelmed by both the indescribable joy that comes with the birth of a child and a certain trepidation about the enormous responsibility for this little person’s life, well-being and future. One of the most important ways that parents can provide for their child’s future is funding a quality college education. The challenge of setting aside large sums of money to fund a college degree is not news to any parent, but the price tag associated with higher education has become staggering. According to data compiled by the College […]

Introducing Wealthfront 3.0

When we launched Wealthfront in December 2011, the idea behind our first generation service was simple: take the best practices of investment management like diversification, rebalancing, dividend reinvestment and tax-loss harvesting, and automate them so investors could get these benefits without the high fees and high minimums of the traditional industry. The advent of low-cost ETFs and the relentlessly improving economics of consumer software made Wealthfront 1.0 possible. In December 2013, we launched Wealthfront 2.0. Our second generation service built a series of high value-added services that previously were only available to the wealthy, and layered them on top of our basic service. These innovative services include our Direct Indexing Platform, Single-Stock Diversification Service, and Automated Tax-Minimized Brokerage Transfers. No […]

America’s $13.2 Trillion Problem

Every year, millions of investors open their brokerage statements and feel a wave of anxiety as they attempt to figure out how much they are really paying in fees. The challenge is it’s almost impossible to tell. One thing we can be sure of is investors are paying way too much in fees. State Street and Boston Consulting Group data estimates that US investors paid over $277 Billion in fees to manage their investments in 2014, and that doesn’t include advisory or maintenance fees. If this continues, investors could lose an estimated $13.2 trillion to fees alone over the next 30 years. That’s $13.2 trillion that could be used to buy new homes, pay for college educations or fund retirements. […]

Happy Holidays from Wealthfront!

At Wealthfront our clients are our one true north, so it’s appropriate at this time of year to take a moment to just say, thank you. 2015 has been a momentous year for us, and our success stems directly from the trust and support you have placed in us. Wealthfront was created with the belief that everyone deserves sophisticated financial advice. To achieve our mission we need to deliver innovative products and change the way the rest of the industry treats its clients. We spent much of 2015 focused on both of those dimensions. Delivering Unparalleled Investment Value We pride ourselves on leading our industry with constant innovation, because every addition to our service is designed to deliver more value […]

These Are the Droids You Are Looking For

Star Wars is everywhere, but while C3PO and R2D2 might have been the first droids we fell in love with, we thought we would close out the year with a bit of holiday cheer for the other droids in our life. We are excited to announce that we’ve released Wealthfront for Android on Google Play, just in time for that shiny new droid in your stocking. Download Wealthfront for Android Wealthfront for Android has been a labor of love, designed and built from the ground up for the Android platform as a way to intuitively check and manage your investments in the most streamlined way possible. Everything in One Place Wealthfront for Android gives you a clear view of all […]

How to Secure Your Wealthfront Accounts with Two-Step Authentication

At Wealthfront, the security of the assets and data you have entrusted with us is of paramount importance. Wealthfront continually monitors your accounts for unauthorized access and works constantly to expand and improve the security features we offer. Today, we’re pleased to announce the availability of a security feature that provides an extra layer of protection for your Wealthfront account, two-step authentication. Enabling two-step authentication is easy: just go to your Account Settings from the top menu, click the link for Two-Step Authentication, then click the Enable button. Follow the prompts either to have your verification code delivered by text message or to set up your preferred authenticator app. For detailed setup instructions, please see our Frequently Asked Questions.   […]

Welcoming Mike Schroepfer to Wealthfront’s Board of Directors

At Wealthfront, we have a once-in-a-generation opportunity to build a new type of financial service, an automated service, for a new generation of investors. But to pursue an exceptional opportunity this large requires a truly exceptional team. Thus far we’ve been fortunate to attract investment luminaries like Burt Malkiel and Charley Ellis and a management team that includes six professionals who helped build billion dollar companies that forever changed their industries. Today, we’re thrilled to announce that Mike Schroepfer, Chief Technology Officer at Facebook, has joined our Board of Directors. A History of Technical Vision and Scale Schrep (as he is known to his friends and colleagues) first began to tackle scale engineering challenges when he was appointed CTO of Sun Microsystems’ Data Center Automation Division […]

Bringing Sophisticated Financial Advice to More Investors

Today, I’m proud to announce that we’re opening Wealthfront to even more investors by lowering the minimum amount required to open a Wealthfront account to just $500. Our simple and transparent pricing structure continues unchanged: We do not charge fees on the first $10,000 we manage on your behalf and then only charge 0.25% annually on your assets in excess of $10,000. As always, Wealthfront has no trading commissions, no account maintenance fees and no additional monthly fees. In other words, none of the fee gimmicks or gotchas that give banks and brokerages such a bad name. Helping the Young Investor We lowered our minimum in response to numerous requests from young investors. A year ago, 60% of our clients were […]

Introducing Ashley Fieglein Johnson, Chief Financial Officer

As I often remind our team, Wealthfront has a once-in-a-generation opportunity to build an industry-defining company. And building an exceptional company begins with building an exceptional leadership team. At Wealthfront, we’re proud of our ability to bring together financial luminaries like Burt Malkiel and Charley Ellis with a software team led by executives from Apple, Facebook, Google and LinkedIn. Our management team includes six professionals who helped build billion dollar revenue companies that forever changed their industries. Today, we’re thrilled to announce yet another phenomenal executive, Ashley Fieglein Johnson, has joined our management team as Chief Financial Officer. Incredible Breadth of Experience Ashley comes to us from ServiceSource, where she played a critical role raising over $150 million as a […]

Why Did Wealthfront Hire A World-Class Research Team?

Readers of our blog know we are big advocates of passive investing. We believe that buying a broadly diversified portfolio and running it at extraordinarily low costs is the foundation of any sound investment strategy. Given how simple our approach is, you might ask why we employ a research team of six PhDs led by Burt Malkiel, the man who inspired the creation of the index fund. What, exactly, do they do all day? Well, for more than forty years, Burt has said that since you can’t beat the market you should focus your investment efforts on the three things that actually can make a difference to your investment returns: diversifying your portfolio, minimizing cost and minimizing taxes. Not surprisingly, […]