As I often remind our team, Wealthfront has a once-in-a-generation opportunity to build an industry-defining company. And building an exceptional company begins with building an exceptional leadership team. At Wealthfront, we’re proud of our ability to bring together financial luminaries like Burt Malkiel and Charley Ellis with a software team led by executives from Apple, Facebook, Google and LinkedIn. Our management team includes six professionals who helped build billion dollar revenue companies that forever changed their industries.
Today, we’re thrilled to announce yet another phenomenal executive, Ashley Fieglein Johnson, has joined our management team as Chief Financial Officer.
Incredible Breadth of Experience
Ashley comes to us from ServiceSource, where she played a critical role raising over $150 million as a public company CFO. In addition to her role as CFO, Ashley stepped up to be interim CEO during ServiceSource’s business transition, and even found herself serving as Chief Customer Officer (CCO). It is incredibly rare to find an executive with Ashley’s depth and breadth of experience and her time as CCO, holding direct responsibility for the company’s customer experience, is icing on the cake. Her passion and understanding of the customer experience aligns perfectly with Wealthfront’s client centric mission.
Before her four and a half years at ServiceSource, Ashley spent five years in investment banking for the technology team at Morgan Stanley and then five years as a growth equity investor for General Atlantic. During her time at Morgan Stanley and General Atlantic she was associated with some of the best technology companies in the industry. Thankfully for Wealthfront, Ashley has the heart of an entrepreneur, and after leading an investment in RenRen, one of the most significant consumer internet companies in China, she felt the need to transition directly to a software company. (That investment, by the way, had one of the highest IRRs in the history of the firm).
Joining A Company for the Right Reasons
When I joined Wealthfront 2.5 years ago, there was a lot of skepticism around the idea that anyone would trust their money to an automated investment service. When Wealthfront hit $1 Billion in client assets in May 2014, it proved to be a tipping point for the whole industry. Now with the entry of brokerage giants like Charles Schwab, it seems that everyone is talking about automated investment services. Hundreds of millions of dollars have been raised by new companies hoping to build new brands and services in the space.
Unfortunately, with every great investment boom, there is always the danger of attracting mercenaries instead of missionaries. If the goal is to build a great company, you have to begin with a great culture, and that culture inevitably stems from the types of people you place in leadership roles.
When I first met Ashley, I knew her passion for Wealthfront’s mission that everyone deserves sophisticated financial advice was heartfelt. She is a firm believer that the investment industry is in desperate need of change, and that Wealthfront has the product, platform and team to do it. She is a different type of CFO, an exceptional executive, and exactly the type of person you want as your partner to help shape the future of the financial industry.
Building A Different Type of Service
Our clients believe we can build a different kind of service, a different kind of culture and a different kind of company. They are sick of business as usual.
Too many financial services companies end up optimizing their business for the bottom line, rather than for their clients. That’s why I’m so delighted to have someone like Ashley in the CFO role at Wealthfront, someone who has both a passion for our mission and a deep seated belief that the client comes first.
Ashley will be joining a team of successful executives that includes Kate Aronowitz, Andy Johns, Avery Moon, Ali Rosenthal and Elliot Shmukler; leaders who helped build some of the most meaningful technology companies in Silicon Valley. These companies succeeded by building products and services their customers love and at Wealthfront we seek to do the same.
We’re just getting started. Join us on the journey.