Tag Archives: online financial advisor


Announcing Wealthfront for iPhone

Wealthfront became the largest and fastest-growing software-based financial advisor—with over $700 million in assets under management— by providing a simple, automated service for managing your long-term investments. Wealthfront monitors your investments for opportunities to rebalance your portfolio and harvest tax losses every day so you don’t have to. Unlike most investment applications for the iPhone, Wealthfront decided to design, from the ground up, a way for our clients to see how their investments are being managed, anytime, from their iPhone. Download: Wealthfront for iPhone  A Personal Feed from Wealthfront The Wealthfront application is structured around a feed of updates about your accounts. Most of our clients appreciate that Wealthfront can be their “set it and forget it,” automated investment service. They […]

Wealthfront Reaches Over Half a Billion Dollars in 2013

At Wealthfront, we believe everyone deserves sophisticated financial advice. Our mission is to provide the same kind of high-quality investment services offered by the finest financial institutions and private wealth managers, without the high account minimums or costs. 2013 was a ground-breaking year for our service.  Although we began the year with less than $100 million in assets under management, we closed 2013 with over $538 million, growing over 450% to become the largest and fastest-growing software-based financial advisor.  In fact, Wealthfront enters 2014 larger than 87% of RIAs in the United States.   Two Massive Trends: Passive Investing & The Rise of Millennials Our growth in 2013 exceeded even our most optimistic projections, so we’ve spent some time investigating […]

Wealthfront Reaches A Quarter Billion Dollars

At Wealthfront, we believe everyone deserves sophisticated investment management. Our mission is to provide the same kind of high-quality financial advice offered by the best financial institutions and private wealth managers, without the high account minimums or costs. We’re proud to announce our clients have enabled us to become the largest software-based financial advisor. Our clients trust us to manage over $250 million in assets, up more than 150% in 2013 alone. As it turns out, one billion quarters weighs a little more than 6,250 tons. It’s a heavy responsibility. Leadership Through Relentless Improvement When we launched our flagship service in December 2011, we hoped investors would love our automated, low-cost investment management. We’ve relentlessly improved our service with features […]

Wealthfront In the News

Wealthfront in the News

Wealthfront: The Antidote To The Wealth Management Zombies On Jan. 16, in the new Pandodaily, Sarah Lacy wrote about the culture clash between Wall Street and Silicon Valley. Like Zombies single-mindedly trolling an apocalyptic wasteland for brains, the wealth managers are coming. They’re staggering all over Silicon Valley with dollar signs in their sunken, dead eyes, muttering, “New millionaires.” … But there’s another way to combat the zombies: Manage your new riches on Wealthfront instead. Last December, the site launched a new Online Investment Advisor aimed at precisely this audience. I’ve long been bullish on Wealthfront, because I like the company’s long-term focus and its emphasis on killing middlemen who extract ridiculous and hard-to-understand fees. Sooner or later the Internet […]

Wealthfront In The News

Our online financial advisor service debuted last week to a host of great stories in the technology press. Our CEO Andy Rachleff wrote about the advisor service last week in Introducing The First Online Financial Advisor Built In Silicon Valley For Silicon Valley. “We realized that our local clients wanted exactly what we wanted for ourselves. As software engineers, we wanted good, rigorous investing advice, wrapped in a low-cost, convenient package,” Andy wrote. In the following days, Wealthfront was covered in Cnet, All Things Digital, Gigaom and TechCrunch. Leena Rao of TechCrunch wrote “Wealthfront Debuts Customized, Intelligent Online Investment Advisor For The Tech Community” “Finding (and paying for) a high-quality financial advisor can be a challenging task. First, you may […]

Introducing Wealthfront, The Online Financial Advisor

Today we’re unveiling our Online Financial Advisor service, which for the first time makes sophisticated investment advice accessible and inexpensive. Six months ago, we started hearing complaints from our Silicon Valley-based customers about the wealth managers lined up in their lobbies. These “suits” were taking advantage of the new wealth being created by the surge in IPOs. But our friends in technology companies didn’t trust the financial advisors, because of their high fees and biased advice. They started asking us if we could manage their entire portfolios in a quality way, but without all the costs. When we heard this, we realized that our local customers wanted exactly what we wanted for ourselves. As software engineers, we wanted good, rigorous […]