Articles under “smart beta”

The Women of Wealthfront: Celine Sun

On March 8th we kicked off Women’s History Month by profiling some of our most unique women clients. As part of our month-long celebration we now want to highlight a few of our talented women executives at Wealthfront — all outstanding leaders who, like our clients, have taken an unconventional path to get to where they are.

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Following the Rules

There’s not much debate that computers are better at routine tasks than people. But most people don’t realize that good investing is incredibly routine.

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An Optimal Approach to Smart Beta

I have been skeptical about the proliferation of “Smart Beta” strategies, many of which have failed to generate satisfactory returns. The reason is not because the approach has no theoretical basis or is inconsistent with my belief that markets are reasonably efficient.

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Giving You An Edge

Wealthfront is built on the philosophy that passive investing is the key to long-term success. But we always try to go above and beyond to help your portfolio perform better.

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