Archive by Author

Welcoming Mike Schroepfer to Wealthfront’s Board of Directors

At Wealthfront, we have a once-in-a-generation opportunity to build a new type of financial service, an automated service, for a new generation of investors. But to pursue an exceptional opportunity this large requires a truly exceptional team. Thus far we’ve been fortunate to attract investment luminaries like Burt Malkiel and Charley Ellis and a management team that includes six professionals who helped build billion dollar companies that forever changed their industries. Today, we’re thrilled to announce that Mike Schroepfer, Chief Technology Officer at Facebook, has joined our Board of Directors. A History of Technical Vision and Scale Schrep (as he is known to his friends and colleagues) first began to tackle scale engineering challenges when he was appointed CTO of Sun Microsystems’ Data Center Automation Division […]

Clawback Fees: How Brokers Pull Money From Your Wallet on the Way Out

At this point, it’s likely not a surprise to anyone that the brokerage industry keeps finding new ways to put its hands in your pocket. Charles Schwab, to take one example, publishes a 14-page document outlining all of its fees. And although they do make this document public, we are still surprised by some of their tricks when it comes to fees. But sometimes there is a practice that is so surprising, so despicable, it warrants a bit of attention. Today, we’re going to talk about clawback fees. Why It’s Called the Clawback Fee Wealthfront has the benefit of seeing clients transfer their accounts to us from a wide variety of brokerage firms. This gives us a front-row seat to […]

Be Smart About Your 529 Plan Beneficiary and Save More for College

For many people who are considering having children or already have started a family, the prospect of saving for college can be daunting. Rapidly rising tuition and related costs create the impression of a seemingly insurmountable savings goal. In the past, Wealthfront has written posts to help its clients navigate some of the difficult choices surrounding saving for college, including how much to save and which 529 plan to choose. With estimates of the cost of a college education for a child born in 2015 running as high as $95,000 for in-state public college, and $323,000 for private college, this can be one of the most daunting financial goals young parents face. There are a couple options for really maximizing […]

Introducing Ashley Fieglein Johnson, Chief Financial Officer

As I often remind our team, Wealthfront has a once-in-a-generation opportunity to build an industry-defining company. And building an exceptional company begins with building an exceptional leadership team. At Wealthfront, we’re proud of our ability to bring together financial luminaries like Burt Malkiel and Charley Ellis with a software team led by executives from Apple, Facebook, Google and LinkedIn. Our management team includes six professionals who helped build billion dollar revenue companies that forever changed their industries. Today, we’re thrilled to announce yet another phenomenal executive, Ashley Fieglein Johnson, has joined our management team as Chief Financial Officer. Incredible Breadth of Experience Ashley comes to us from ServiceSource, where she played a critical role raising over $150 million as a […]

The Fight for a Fiduciary Standard

Wealthfront was founded on a simple vision: that every investor, large and small, deserves sophisticated financial advice. And contrary to a large majority of the industry, we always put our clients first. A teacher making $50,000 a year deserves the same high-quality investment service as an institution managing $500 million. It’s why I signed up as a Wealthfront client when it launched, why I joined the company two years ago, and what inspires me and my colleagues to come to work each day. If you come visit our offices in Palo Alto, you’ll see a giant chalk wall in the back of the office reminding us of this. All the ideas center around one thing: doing the best possible thing […]

Introducing Kate Aronowitz, VP of Design

At Wealthfront, we are constantly pushing the boundaries of the traditional industry to deliver on our mission – everyone deserves sophisticated financial advice. We quickly learned that in order to keep delivering on this belief, we needed more than an audacious mission — we need to build an exceptional company. To achieve that goal, we need to attract world-class talent in three major areas: investment research, software development and management. I’m proud of the progress we’ve made thus far. We’ve been fortunate to attract financial luminaries like Burt Malkiel and Charley Ellis to our investment team. Our software team includes some of the best from companies like Apple, Facebook, Google and LinkedIn. Our management team includes six professionals who helped […]

Tax-Loss Harvesting for Everyone

In October 2012, Wealthfront became the first automated investment service to offer daily tax-loss harvesting to its clients. Tax-loss harvesting is one of the most important ways to both lower the taxes you’re likely to incur from your investments and also dampen the effect of a down market. Like most of our innovations, tax-loss harvesting was previously only available to the ultra-wealthy. Wealthfront automated the strategy through advanced software, improved it, and brought it directly to the individual investor. Since that launch, we’ve worked tirelessly to make our tax-loss harvesting even better. Wealthfront daily tax-loss harvesting now features enhancements like intelligent recovery, optimized harvesting triggers, predictive deposits and tax-sensitive withdrawals. In fact, our research shows that our third generation daily […]

Two Billion Reasons to Believe

“A revolution is coming — a revolution which will be peaceful if we are wise enough; compassionate if we care enough; successful if we are fortunate enough — But a revolution which is coming whether we will it or not. We can affect its character; we cannot alter its inevitability.”                                                                                                            — Robert Kennedy, May 6, 1966 Like many who join Wealthfront, it all started for me with […]

Happy Holidays from Wealthfront

At Wealthfront, we believe our clients are our one true north. And while we work to make our service better every day, it feels only right this time of year to take a moment to just say thank you. 2014 has been a momentous year for Wealthfront, and we know our success stems directly from the trust and support our clients place in us. When we launched Wealthfront just three years ago in December 2011, no one would have guessed how quickly our service would grow. After starting the year at an unprecedented $500M in client assets, we were humbled to have our thought leadership recognized by the industry when we were named ETF Strategist of the Year. In March […]

Direct Indexing: The Next Generation of Index Investing

One year ago today, Wealthfront became the first and only automated investment service to offer direct indexing with the Wealthfront 500. Direct indexing allows you to own all the stocks that comprise a major index in your own brokerage account, which is far more tax efficient than owning the equivalent index fund. Our research indicated this could generate an incremental annual after-tax return of 2.46% over just owning the S&P 500®. Frankly, we were overwhelmed by the amount of positive feedback from both clients and industry experts. It has been only one year since the launch of the Wealthfront 500, and already over $500 million has been invested in Wealthfront 500 accounts. We thought we were launching a product, but it […]