Tag Archives: Wealthfront


Introducing Ashley Fieglein Johnson, Chief Financial Officer

As I often remind our team, Wealthfront has a once-in-a-generation opportunity to build an industry-defining company. And building an exceptional company begins with building an exceptional leadership team. At Wealthfront, we’re proud of our ability to bring together financial luminaries like Burt Malkiel and Charley Ellis with a software team led by executives from Apple, Facebook, Google and LinkedIn. Our management team includes six professionals who helped build billion dollar revenue companies that forever changed their industries. Today, we’re thrilled to announce yet another phenomenal executive, Ashley Fieglein Johnson, has joined our management team as Chief Financial Officer. Incredible Breadth of Experience Ashley comes to us from ServiceSource, where she played a critical role raising over $150 million as a […]

Dollar Cost Averaging: A Behavioral View

This is a guest post by Meir Statman. Meir Statman, PhD, is the Glenn Klimek Professor of Finance at the Leavey School of Business, Santa Clara University. He is also an advisor to the Wealthfront Investment Team and the author of “What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions”. Investors with cash destined for stocks sometimes employ dollar-cost-averaging by dividing their cash into segments and committing to convert each segment to stocks according to a predetermined schedule. Investors with $120,000 might employ dollar-cost-averaging by committing to invest $10,000 in stocks on the 10th of each of the coming 12 months. The alternative to dollar-cost averaging is lump-sum investing: investing the entire $120,000 in stocks today. The […]

How Does Direct Indexing Work?

At Wealthfront, we’re proud of our record of innovation. From tax-loss harvesting to dividend-based rebalancing, we believe our innovations have increased returns for thousands of Wealthfront investors by driving down costs, increasing diversification and reducing taxes. Of all our innovations, however, we’re especially proud of our Direct Indexing service. Introduced in 2013 for accounts over $500,000, and expanded to accounts with $100,000 in assets last year, we call it The Next Generation of Indexing. No other automated investment service offers anything like it. Our Direct Indexing program allows clients to track the returns of the U.S. equity market by directly owning individual securities instead of by buying an exchange-traded fund. Specifically, instead of buying the Vanguard Total Stock Market ETF […]

How To Beat The Market

There are a million web sites, books and pundits who will tell you that you can’t beat the market. They’re all wrong. Or, at least, they’re not framing things correctly. And I think that’s a major problem. My Wife’s Disappointment This thought occurred to me the other day when I was hiking with my wife in the redwoods of Muir Woods National Monument, outside of San Francisco. We were hiking and talking and, as sometimes happens, we started talking about investing. I was telling her about automated investment services like Wealthfront and what they were doing for the world. I explained how they built broadly diversified, optimized portfolios that are managed at extraordinarily low costs. I talked about how they […]

Debunking The Myth of Magical Options Strategies

Earlier this month, Duncan Gilchrist and I wrote a blog debunking the idea that you can achieve high returns with limited downside using hedge funds. Our research compared the risk adjusted returns of a standard, broadly diversified Wealthfront portfolio with the average returns of hedge funds over the past ten years. The data showed that, despite all the hype, money and excitement hedge funds elicit, you would have achieved a far better risk-adjusted return with a Wealthfront portfolio. Specifically, the Wealthfront portfolio posted a Sortino ratio of 0.62 vs. 0.43 for the HFRI hedge fund index during the time period studied. Importantly, we also showed how much quicker the Wealthfront portfolio bounced back from the financial crisis of 2008, with […]

Why Did Wealthfront Hire A World-Class Research Team?

Readers of our blog know we are big advocates of passive investing. We believe that buying a broadly diversified portfolio and running it at extraordinarily low costs is the foundation of any sound investment strategy. Given how simple our approach is, you might ask why we employ a research team of six PhDs led by Burt Malkiel, the man who inspired the creation of the index fund. What, exactly, do they do all day? Well, for more than forty years, Burt has said that since you can’t beat the market you should focus your investment efforts on the three things that actually can make a difference to your investment returns: diversifying your portfolio, minimizing cost and minimizing taxes. Not surprisingly, […]

The Fight for a Fiduciary Standard

Wealthfront was founded on a simple vision: that every investor, large and small, deserves sophisticated financial advice. And contrary to a large majority of the industry, we always put our clients first. A teacher making $50,000 a year deserves the same high-quality investment service as an institution managing $500 million. It’s why I signed up as a Wealthfront client when it launched, why I joined the company two years ago, and what inspires me and my colleagues to come to work each day. If you come visit our offices in Palo Alto, you’ll see a giant chalk wall in the back of the office reminding us of this. All the ideas center around one thing: doing the best possible thing […]

$1 Billion in 2.5 Years

When we launched Wealthfront in December 2011, the thought of getting to $1 billion in assets under management seemed audacious. Today,  I am proud to announce that not only has Wealthfront attracted more than $1 billion under management; we have managed to do so in less than two and a half years since launch. To commemorate this special occasion, we’ve also created a graphic storyline of the journey we’ve taken to get here. This is an incredibly gratifying milestone for the team at Wealthfront, and we couldn’t have done it without the trust and support of each and every one of our clients. There is no question this accomplishment would not have been possible if not for our focus on two […]

The Automated Investment Service for Everyone

Wealthfront is the world’s largest and fastest-growing automated investment service (AIS). With more than $800 million in client assets under management, Wealthfront offers the most tax-efficient and low-cost index fund-based solution for long-term investors on the market. Having grown more than 700% since the start of 2013, Wealthfront now provides service to clients across all 50 states and Washington, D.C., with client accounts ranging in size from $5,000 to over $10,000,000. Wealthfront is on the leading edge of a much larger trend, one catalyzed by a new generation of younger investors. There are 90 million people in the millennial generation with an aggregate net worth of more than $2 Trillion. They have grown up with software and lived through two […]

Wealthfront Named ETF Strategist of the Year

Today I am proud to announce that Wealthfront has been named the “ETF Strategist of the Year” by ETF.com (formerly IndexUniverse), the world’s leading authority on exchange-traded funds. We are especially gratified to be chosen for this award from among all investment management firms that use ETFs, not just new entrants. At Wealthfront, we strive to build a world-class investment service and we’re proud to have assembled an unparalleled investment team led by Burton Malkiel. Over the past year, we added asset classes, released an improved and more diversified investment mix, delivered different asset allocations for taxable vs. retirement accounts to improve after tax returns, and launched the Wealthfront 500. In short, we aim to relentlessly improve our service to […]